Sunday, February 26, 2017

Entrepreneur’s Tip: How To Spot Right Person To Hire

Hiring a right person for the job during the startup is one of the most important decisions you should make as entrepreneur. You’re people is the most important part of your business. You may have world-changing ideas or abundant financial resources, but if you don’t have the right people working with you those would be useless.

A business is like a basketball team, it is all about the TEAM. If you have a great team, you could be assured of success. Great people make a great company. And for a business that is just starting up with little resources, untried strategy, or even product in place, having the right people on the ground floor is even more essential. So, how do startup entrepreneurs find the right people to help them start a business?

Here are three (3) tips on how to spot the right person to hire

Do they fit the culture?

In a hiring process, small and start-up companies must choose candidates who are flexible and adaptable to smaller environments. In most cases, ideal workforce can do his/her job with a great of independence and doesn’t require close-up supervision.  When hiring new employees, you need to find individuals that fit your culture and will be passionate about building a loyal client base. Don't hire candidates with the hope that they will fit in. Hire those that are already custom-perfect in the organization. A person who is willing to share a small serviced office in Perth airport with you so you’d be in middle of a business district even though accepting a job in a glamorous office is more convenient for him. Find someone who shares your vision.

Most of the time hiring candidates with extensive-business credentials looks good and very tempting,  but they’re often not a good fit in your small company culture. These people with big-business credentials are used to follow processes, regulations and rules in doing their job. They often have fixed mindset that they will their job description and would not touch anything that is not defined on their contract. Most of these candidates with big-business credentials are not willing to work in a basement or a small serviced office in Perth, which as a start-up entrepreneur can afford. Most of the time, in a small company, there often is no set jobs and everyone may do a bit of everything.

Test for illegal substances

You don’t want an alcoholic employee, or worst a drug addict employee. As a CEO, especially if you are just starting up, you wouldn’t an employee who is a liability. To remove such liabilities from your work force, ask an applicant for a drug testing process. Some professions do actually order such test, including teachers, child-care workers, truck operators, police officers, corporate and private investigators and many others.

Although, it is illegal to obliged applicant a drug-test, but if an applicant decline you request for a drug testing, it is your prerogative as employer to hire or rescind the offer.

Watch out for learners

People who are willing to learn are people who are best to train. Avoid the know-it-all and smartalecks because these types of people are not trainable. I recommend paying more attention to candidates' ability to learn than prior work experience. You can determine this during the job interview. Thus, don't easily judge candidates just based on their résumés. 

Monday, February 13, 2017

How To Market Your Business For Free

For a startup business, putting your name in the midst of potential customers is very essential.  Small business entrepreneurs and start-up companies don’t have the resources of placing itself in the middle of the market by purchasing premium ads and outsourcing their marketing strategies to professionals because they are outrageously expensive. It is not a viable option for small business who can barely afford a serviced office in Welshpool. But, there are many ways that you can do to make your small business places itself in the middle of a competitive market for free.

The keyword is here is FREE. Being astartup business we need to conserve our financial resources as much as we can. Here are beneficial tips on how to market your business for free.

1. Create local awareness.
Let the locals be aware your business. If you cannot yet afford to buy ad spaces, you could join parades during local festivals, volunteer in local civic drives or present yourself as resource speaker in schools and other speaking engagement. Hiring a public relations company is expensive, other growing business may hire them to become more competitive in the local market but being a small start-up entrepreneur you cannot afford it. The best thing that you can is to do some simple ‘do-it-yourself’ PR to create awareness in the local market.

2. Take advantages of social media.
Social media is easy to get started and provides a vast network of prospective customers, and the best of all it is free.  Get yourself an account in social mainstream like Facebook, twitter, Instagram, Pinterest and Linkedln. Take a picture at the posh lobby of the serviced office you rented and post if on social media. Take a picture of your best product and portfolio and upload it in social media. Just make sure that you focus on quality rather than quantity.
Go ahead, make that Facebook page and spread the word.

3. Use word of mouth
Word of mouth is the most powerful of advertising channel you could have. Getting a positive feedback from customer is best advertising of all. Getting a testimony from a satisfied customer is your best marketing tool. A professional serviced office you rented at Perth airport may impress your client at first, but it is the quality of your products or services will make them stay impressed. The word of mouth from your client will make or break your business, so make sure that you imprint a good impression among your customers.

Marketing a small start-up business is incredibly critical to a company’s success but that doesn’t necessarily mean that you have to spend too much startup money. A practical and clever entrepreneur can find services and products that can help improve the market presence of his company and drive prospective customers’ in buying the product or services it offered, without spending any overhead.